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The
hotel/motel/hospitality project market feasibility study typically
prepared by Rainmaker Marketing Corporation has the following
components:
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Demand Model. Demand for new key construction by class of
key is provided.
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Field Investigation. A complete field investigation is
undertaken to substantiate the various revenue streams and price
points.
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Analysis. The findings of the field investigation are then
analyzed in terms of the demand model(s) and a final business model
is created and provides all of the necessary project development
program business points:
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Routine rental revenues (RevPAR).
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Occupancy targets (YRO).
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Ancillary revenues.
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Key Counts by Room Type.
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Property Amenities.
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Property Staffing Plan Issues.
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Sustainable Market Niche.
If you would like more information on what Rainmaker can do for your
hotel (or motel) project development program, contact a Rainmaker
consultant today for a no-cost initial consultation.
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