	RAINMAKER MARKETING CORPORATION 281.537.1200

Retirement Housing Business Plans - Get It Right The First Time...

Rainmaker Marketing Corporation is a leader in senior housing and retirement living development consulting. We routinely retirement housing, business plans, financing, loans, fundings prepare retirement housing business plans for both for-profit clients and non-profit clients, alike. Most retirement housing business plans are really a group of elements that are created at different points in the development process and for different reasons. The purpose of this section of the Rainmaker Marketing Corporation corporate web server is to point up these differences, offer some advice on what works (and what doesn't) and provide a level of continuity of the process that gets you on your way to following your bliss.

The different types of business plans that are incorporated into a senior housing development program are:

	The Capital Funding Plan Proposal. This is the document that is given to the investment banking team for the purposes of soliciting initial institutional investor interest in the transaction. This document represents the culmination of all key elements of the project.
	The Strategic Business Plan. This document covers a 5-year forecast period and details the key policies, procedures, economic milestones and responsibilities of the core management team (the corporate officers) regarding each area of endeavor and the corresponding operating departments. This is a summary document and is typically less than 30 pages. This document is further edited and utilized in the private placement offering memorandum.
	The Operations Business Plan. This document is provided to demonstrate that management is prepared to begin execution of operations as soon as all the asset development and/or acquisition activities have been complete. In some cases (including multifamily housing and senior housing) the operations include pre-opening operations - typically during the construction phase and mainly entail marketing. The Operations Business Plan provides a department by department analysis of the employee tasking necessary to fulfill the pecuniary purpose of each department of the project (e.g.: General & Administrative, Marketing, Food Services, etc.). These documents run into the hundreds of pages in some cases. This plan takes the longest to draft because of the heavy degree of regulatory oversight the industry currently suffers.

Find out more by talking to a Rainmaker Marketing Corporation consultant.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund. Do you know what that amount is? Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989. Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm. Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties. Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services. Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.